Aiming to flip the script on what it would mean to get turned down, I decided to use the content of the emails as fodder for a series of posters. Instead of being discouraged from keeping going, I would now have the opportunity to sharpen my creativity and play around with shape, colour and form.
With 52 stores nationwide, over 2000 volunteers and 25 years in business, NMS Gjenbruk is Norway's largest chain of thrift stores.
To increase awareness of the humanitarian work being made possible from the profits from the stores, The Norwegian Mission Society approached us to create a compelling and impactful marketing campaign. Our task was to showcase the transformative impact of every purchase made at NMS Gjenbruk.
