Mads Sæløen
Mads Sæløen
Senior Graphic & Motion Designer,
looking for the extra in the ordinary.
Senior Graphic & Motion Designer,
looking for the extra in the ordinary.
Senior Graphic & Motion Designer, looking for the extra in the ordinary.
If you're looking for a well-rounded creative that doesn't settle for the status quo, let's jam.
If you're looking for a well-rounded creative that doesn't settle for the status quo, let's jam.
If you're looking for a well-rounded creative that doesn't settle
for the status quo, let's jam.
I would love to help you with
concept development
concept development
branding
branding
art direction
art direction
digital ads
digital ads
logo animation
logo animation
explainer videos
explainer videos
graphic design
graphic design
content production
content production
podcast covers
podcast covers
strategic communication
strategic communication
cat herding
cat herding
Bite-Size Work Samples
Featured Projects
Rejected
Personal Project
Personal Project
2018
Challenge
Challenge
Looking for a job can be both exciting and thrilling, but also a very demotivating process. As I was applying for jobs back in 2018, the amount of rejected applications that had accumulated in my inbox finally dawned on me. I was, to put it mildly, not happy about it.
Looking for a job can be both exciting and thrilling, but also a very demotivating process. As I was applying for jobs back in 2018, the amount of rejected applications that had accumulated in my inbox finally dawned on me. I was, to put it mildly, not happy about it.
Solution
Solution
Aiming to flip the script on what it would mean to get turned down,
I decided to use the content of the emails as fodder for a series of posters. Instead of being discouraged from keeping going, I would now have the opportunity to sharpen my creativity and play around with shape, colour and form.
Aiming to flip the script on what it would mean to get turned down,
I decided to use the content of the emails as fodder for a series of posters. Instead of being discouraged from keeping going, I would now have the opportunity to sharpen my creativity and play around with shape, colour and form.
Aiming to flip the script on what it would mean to get turned down, I decided to use the content of the emails as fodder for a series of posters. Instead of being discouraged from keeping going, I would now have the opportunity to sharpen my creativity and play around with shape, colour and form.
conceptual
conceptual
design & art direction
design & art direction
poster design
poster design
Kjøp her, hjelp der.
Norsk Misjonsselskap
Norsk Misjonsselskap
2023
Done at Fabel Media
Done at Fabel Media
Challenge
Challenge
With 52 stores nationwide, over 2000 volunteers and 25 years in business, NMS Gjenbruk is Norway's largest chain of thrift stores.
To increase awareness of the humanitarian work being made possible from the profits from the stores, The Norwegian Mission Society approached us to create a compelling and impactful marketing campaign. Our task was to showcase the transformative impact of every purchase made at NMS Gjenbruk.
With 52 stores nationwide, over 2000 volunteers and 25 years in business, NMS Gjenbruk is Norway's largest chain of thrift stores.
To increase awareness of the humanitarian work being made possible from the profits from the stores, The Norwegian Mission Society approached us to create a compelling and impactful marketing campaign. Our task was to showcase the transformative impact of every purchase made at NMS Gjenbruk.
Solution
Solution
The campaign "Buy here, help there" draws a metaphorical and visual equals sign between common objects in the stores and what it could potentially mean for someone in a developing country.
The simple, yet precise message needed to be echoed in the visual language. Carefully selected objects shot in a studio setting lay the groundwork for a series of posters that challenge the typical aesthetic and message of a "informative thrift-store flyer" in a fun, engaging way.
The campaign "Buy here, help there" draws a metaphorical and visual equals sign between common objects in the stores and what it could potentially mean for someone in a developing country.
The simple, yet precise message needed to be echoed in the visual language. Carefully selected objects shot in a studio setting lay the groundwork for a series of posters that challenge the typical aesthetic and message of a "informative thrift-store flyer" in a fun, engaging way.
campaign
campaign
art direction
art direction
Graphic design
Graphic design
Let's Get Personal
Hei, I'm Mads. After discovering Photoshop back in the mid 2000s,
I never really looked back.
That software not only ignited my passion for design, it also taught me something very fundamental about myself: that I’m a deeply curious problem solver.
15+ years later I’m a software agnostic who just can't stop asking questions. Problems first, software and solutions later. These days I get a kick out of helping brands and companies create meaningful and engaging content for all platforms. Having worked in both startups and in-house, I’m comfortable with tight deadlines and love collaborating.
Currently available for new opportunities.
I can't wait to see what we'll make together.
Hei, I'm Mads. After discovering Photoshop back in the mid 2000s,
I never really looked back.
That software not only ignited my passion for design, it also taught me something very fundamental about myself: that I’m a deeply curious problem solver.
15+ years later I’m a software agnostic who just can't stop asking questions. Problems first, software and solutions later. These days I get a kick out of helping brands and companies create meaningful and engaging content for all platforms. Having worked in both startups and in-house, I’m comfortable with tight deadlines and love collaborating.
Currently available for new opportunities. I can't wait to see what we'll make together.
Hei, I'm Mads. After discovering Photoshop back in the mid 2000s, I never really looked back.
That software not only ignited my passion for design, it also taught me something very fundamental about myself: that I’m a deeply curious problem solver.
15+ years later I’m a software agnostic who just can't stop asking questions. Problems first, software and solutions later. These days I get a kick out of helping brands and companies create meaningful and engaging content for all platforms. Having worked in both startups and in-house, I’m comfortable with tight deadlines and love collaborating.
Currently available for new opportunities.
I can't wait to see what we'll make together.
